Content Marketing
During last week's Total Retail Tech event, executives from three leading retail brands detailed how their organizations are using technology to personalize consumersโ shopping journeys. "The Use of Technology to Personalize CX" panel featured Erica Geil, vice president of global engineering operations, Groupon; Kimberly Kanary, vice president of community development and engagement, JTV (Jewelry Television); and Lockie Andrews, chiefโฆ
Walmart and BuzzFeedโs Tasty, which bills itself as โthe worldโs largest social food network,โ are expanding their existing partnership with mobile app-based shoppable recipes. Users will be able to add an entire list of ingredients from Tastyโs cache of 4,000 videos directly to their Walmart online grocery carts, which can be ordered for pickup from more thanโฆ
Join our expert speakers as they discuss why automation is increasingly being viewed as critical in product content management.
With 88 percent of missed deals due to sales reps not finding or leveraging internal resources, can companies afford to waste their time and money on ineffective content marketing? Definitely not, since sales teams see 67 percent improvement in close rates when sales and marketing are aligned. Here are some essential elements your content marketing programโฆ
Furniture and home dรฉcor brand Wisteria is leveraging user-generated content (UGC) to drive customer interactions and sales. Wisteria has partnered with Curalate, a social commerce platform, to request rights to UGC images and then uses Curalate's platform to deploy those images in galleries on the retailer's website (e.g., homepage, product detail pages) as well as its socialโฆ
How are direct-to-consumer (DTC) brands dexterous and competent in marketing trends where incumbents bumble? A few years ago, the marketing trend du jour was content marketing. Dollar Shave Club developed its โBro talkinโ razorsโ campaign (not the official title!), creating the rare content marketing that didnโt make you cringe. But Dollar Shave Club was justโฆ
In episode 200 of Total Retail Talks, Executive Editor Joe Keenan interviews Amanda Amar, senior manager of global social media and influencer relations at ALDO Group, a fashion footwear and accessories retailer. Listen in as they discuss how ALDO is leveraging user-generated content (UGC) and social influencers to help market its brand and products, driving customer acquisitionโฆ
2018 was a year of discontent for the retail industry, which saw several formerly formidable brands, including Toys"R"Us, succumb to external pressures โ not least the increased migration of consumers online. Seventy-nine percent of Americans now shop online, and 30 percent do so at least once a week, according to 2018 data from Pitney Bowes.โฆ
The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models.
Learn how brands and online retailers can leverage an optimized site search solution to produce their best holiday season yet.