
ChatBots

Gartner recently published its annual list of strategic technology trends that will shape the year ahead for businesses around the world. It’s no surprise that included among the 2022 list are cloud-native platforms, artificial intelligence (AI) engineering, and total experiences. At the intersection of these we can find conversational AI solutions. Conversational AI is the…
In 2022, the retail industry will have to significantly improve its customer service and customer experience (CX), which were severely impacted by the pandemic. Customer service is often the frontline for a company’s brand and reputation, and a third of consumers say that it’s worse now than prior to the pandemic. We’ve all been impacted…
A recent Clickatell survey showed that the typical customer spends 13 hours a year on hold — hours they would rather be relaxing (58 percent), doing chores (46 percent) or spending with family (36 percent). Additionally, one-third of those respondents said spending even five minutes to nine minutes on hold can lead to negative feelings towards a brand. Even with…
As a brand, it’s becoming increasingly crucial to be present on chat apps, as almost all consumers are consistently linked to their mobile device where they’re active on at least one of them. This includes SMS, WhatsApp, and (most popularly) Facebook Messenger. As such, businesses need to be ahead of this evolution. Before we know…
For some of the most customer-centric retailers, artificial intelligence will be hard at work this holiday season. While there are many applications of AI for the e-commerce industry year-round, there are a few that are uniquely suited for the holiday rush this year. The global pandemic squeezed budgets for more established retailers, while influencer and…
The holiday season guarantees a seasonal spike in customer support tickets, resulting in a 42 percent increase. This is because 20 percent to 40 percent of annual sales take place during the holiday season, followed by an inevitable spike in product returns. To ensure that the customer experience (CX) isn’t negatively impacted by this surge,…
Black Friday/Cyber Monday (BFCM) is fast approaching, and retail/e-commerce brands are anxiously planning for what's sure to be another record-breaking year. Ada, a brand interaction platform, automated over 1.5 billion customer interactions last year and has drawn insights to help retailers gear up for the shopping season. Below are the top takeaways from Ada’s research.…
The pandemic has reshaped the way people work, study, shop — and that’s just scratching the surface. With more consumers relying on virtual resources for everyday things, their expectations of the businesses they frequent have changed. When online, people want user-friendly, self-service options to solve issues, gather information, process returns, schedule services, and more. This…
Traditional chatbots have become commonplace on e-commerce sites, yet too many are becoming unreliable and are alienating consumers due to their limitations. This is because many retailers rely on what's called "rule-based" chatbots when instead they should be implementing conversational artificial intelligence (AI), two terms often used interchangeably, but which are actually very different. Conversational…
New data from the 2021 Adobe Digital Economy Index makes it clear: online spending is surging and shows no signs of stopping. In fact, Adobe expects that by 2022, e-commerce will become a $1 trillion market. To stay competitive and efficient in this increasingly critical space — and to enable a more robust customer experience…