ChatBots

4 Tips to More Effective Chat Marketing
April 26, 2019 at 12:16 pm

Traditionally, on-site chat widgets were used to target two ends of the e-commerce funnel: web visitors with general questions, and purchasers with customer service needs. But with the turn of 2018, what was once mainly just “hype” regarding artificial intelligence, chatbots, and their potential has now turned into an evergreen solution for marketers. Chat boasts…

Consumer Experience: Adding a Human Touch to a Digitally Dominated Field
March 28, 2019 at 11:42 am

Digitization is occurring at such a rapid pace that many industries are finding it hard to keep up with how quickly customers are adopting new technologies. The retail industry is no exception. The question retailers must face is how can they keep up with the trend of an ever-evolving technology landscape, while still providing customers…

How to Measure the ROI of Machine Learning and Artificial Intelligence
March 27, 2019 at 12:04 pm

Applications for machine learning (ML) and artificial intelligence (AI) are growing exponentially with the data that supports them. In 2019, more and more retailers will be adapting these solutions as another means of differentiation, gaining more insights into their customers, their journeys and overall experiences. The ability to both develop the right solution and measure…

Do Customers Trust Your Tech? A Look at Technology and Data Protection
March 25, 2019 at 10:43 am

More and more companies, particularly retailers, are using chatbots to connect quickly with customers, enabling them to handle basic service needs faster and more efficiently. While many businesses and consumers have embraced chatbots and automated features in order to make service inquiries and share personal information, the relationship between customers, chatbots and brands still needs…

5 Ways to Update Your E-Commerce Site in the New Year
January 7, 2019 at 12:04 pm

The New Year is a perfect time to give your e-commerce site the refresh that it needs. With the holiday season behind us, it’s time to prep for the year ahead, and an important part of that is getting your website up-to-date. Not only do you likely need to update products or service offerings, but…

Saks Fifth Avenue Using a Chatbot to Help Holiday Shoppers Find the Perfect Gifts
December 20, 2018 at 11:49 am

For the second year in a row, Saks Fifth Avenue has launched a holiday gift guide chatbot. The upscale department store chain has partnered with Headliner Labs to offer the service on the official Saks Fifth Avenue Facebook page. Visitors to the page can activate the chatbot via the "Send a Message" button. The Facebook…

Keeping the (Customer) Love Alive With AI
November 29, 2018 at 10:34 am

In the past few months, we’ve heard the bell toll for several large retailers that are shuttering storefronts due to competitive pressures and less-than-favorable financial performances. The combination of these forces makes it critical for retailers to focus on building customer relationships — changing the one-time transactional buyer into a long-term brand advocate. While companies…