ChatBots
June 16, 2017 at 8:59 am
Artificial intelligence (AI) has emerged over the past three years as a key component of digital transformation. As a result, this technology is fundamentally changing the retail industry. The ability to analyze, understand, recommend and predict based on statistics and data-driven processes promises to change how retail workers perform their jobs, how consumers buy products,…
June 15, 2017 at 9:51 am
Retailers are slowly but surely beginning to implement chatbot technology into their e-commerce sites. With new technology partners popping up — and Facebook adding chatbot tech to its Messenger app — retailers are able to offer consumers a higher quality customer experience and cut costs in the process. Both these benefits should attract brands to…
June 14, 2017 at 10:12 am
There’s no doubt about it , chatbots are changing the e-commerce landscape. They’re shaking up expectations around customer engagement with use cases spanning concierge-like customer care, the post-purchase experience, brand marketing and product discovery. While it may still be early days for this technology, the chatbot landscape is already valued at $4 billion and annual global revenue…
February 15, 2017 at 9:58 am
Artificial intelligence (AI) is powering the next wave of customer experience. Virtual buying assistants, chatbots and voice-activated apps all are changing the way customers interact with brands. The future of e-commerce will look entirely different, and brands are taking steps now — big or small — to make this vision a reality. This is the…
January 18, 2017 at 11:44 am
Staples is using IBM's Watson cognitive computing technology to help its online shoppers with "low-end tasks" such as customer service inquiries. In this interview with Staples’ Chief Technology Officer Faisal Masud at the National Retail Federation's Big Show, he explains that Watson also helps influence sales by making the buying process easier and quicker for…
December 29, 2016 at 2:55 pm
In 2016, we saw retailers begin to experiment with chatbots. Customers could place orders or contact customer service through the use of this technology. The rise in chatbot popularity became clear when Facebook Messenger announced it would be integrating with retailers to allow consumers to make purchases right in the platform. Now Narvar, a software-as-a-service…
December 13, 2016 at 9:20 am
The retail industry has never been as competitive — or as fragmented — as it is today. With consumers’ attention increasingly being split between multiple channels, retailers are in need of new ways to reach shoppers wherever they are. However, it’s not enough to reach a shopper in the right channel with any message. Retailers…
December 12, 2016 at 11:45 am
Nordstrom is expanding on its efforts to engage with mobile shoppers, using the holiday gift-giving season as an opportunity to launch its first-ever chatbot. If you can’t decide on the perfect gift for your mom this holiday season, for example, the bot is a click away on Facebook Messenger as well as Kik. Nordstrom teamed with New…
December 8, 2016 at 9:53 am
Starbucks is making news … again. Yesterday, the coffee Goliath announced it will join the growing wave of companies using artificial intelligence (AI) and chatbots to supplement employees, planning to unveil what it calls an “innovative conversational ordering system.” GeekWire reports that the ordering system will be available via the Starbucks app and titled “My Starbucks Barista.”…
November 3, 2016 at 8:00 am
Artificial intelligence (AI) technologies, which are already widely used in industries such as finance and healthcare, offer enormous potential for the retail sector. Previous Total Retail articles have referenced the power of AI to revolutionize the way people shop online, but instead of dreaming of the future potential, let's focus on three practical applications of…
