ChatBots

With the rise of “conversational experiences,” just about every business function — from marketing to commerce to support — must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with paying customers. Each one of us will soon be…

Today, those reading about chatbots will find them familiar and take interest in how they can make a business successful. Many years ago, however, the idea of chatbots helping businesses left consumers wondering how helpful their contributions would be. Today, chatbots are in the majority of our favorite apps, like Uber and WeChat. As consumers…

Today, those reading about chatbots will find them familiar and take interest in how they can make a business successful. Many years ago, however, the idea of chatbots helping businesses left consumers wondering how helpful their contributions would be. Today, chatbots are in the majority of our favorite apps, like Uber and WeChat. As consumers […]

Chatbots are being hailed as the next big thing in marketing, customer service and digital commerce. For retailers, chatbots offer benefits across all these key areas and more. Why all the hoopla over chatbots? People enjoy the personal one-on-one connection with chatbots in the same way they enjoy their personal mobile experiences. With chatbots, consumers…

Technology is top of mind for most retailers today, no matter their size, product category or any other variables. As such, Total Retail surveyed its audience with the goal of finding out what types of retail technology retailers are interested in (as well as investing in), what retail trends and digital trends they’re tracking, and their…

Chatbots are increasingly being developed and used by innovative retail brands to do everything from recommending products, assisting with tracking purchases, providing customer service and disseminating key information. Here are the five most important chatbot development practices: 1. Deploy on messaging platforms. Chatbots can live wherever your brand has a digital presence, and the prevailing…

In an age where technology evolves as quickly as customer expectations rise, it's increasingly difficult for brands and retailers to remain competitive while adapting to new trends and demands. It’s no longer enough for brands to merely be “present” across multiple channels, no matter how many social platforms they dabble on. In order to reach…

In an age where technology evolves as quickly as customer expectations rise, it’s increasingly difficult for brands and retailers to remain competitive while adapting to new trends and demands. It’s no longer enough for brands to merely be “present” across multiple channels, no matter how many social platforms they dabble on. In order to reach […]

Customers don’t walk into stores and immediately look for a sales associate anymore. According to a recent Salisfy study, 77 percent of shoppers use their mobile devices to find information while in-store instead of asking a sales associate for help. For retailers looking to engage with, better serve and understand their customers, this is a…

It's common knowledge that brands are successful because of their beneficial connections with their customers. With new technologies constantly emerging, so are the needs of customer service. Creating a positive customer service experience creates a positive brand image. With the many platforms customers use to interact with their favorite brands, messaging is becoming the preferred…