The Definitive Guide to Conversational Commerce
Consumers are adopting chat and voice platforms faster than any channel before them, but the clear question is, what does this mean for retail? This e-book lays out the channels, how they differ, what customers expect on each, and sets up readers for conversational commerce success. With this report, readers will:
- gain clear insight into chat platforms, voice platforms, chatbots and intelligent assistants;
- read about the six most common misunderstandings;
- see concrete ideas about how to use these channels to improve customer experience; and
- understand the revenue and cost containment opportunities.