Best Buy Introduces New Logo Based on Blue-Shirt Experts
May 11, 2018 at 2:40 pm

The yellow price tag isn’t going away, but it’s no longer front and center in an updated logo Best Buy revealed this week. The first refresh of the logo in nearly three decades is part of a new marketing strategy as the electronics chain increasingly focuses not just on products and prices, but also the value…

Walmart Tests New Employee Dress Code at Stores
April 24, 2018 at 9:49 am

Walmart is testing a new dress code that gives employees more freedom in what they can wear on the job. Under the pilot program, which has been rolled out to fewer than 100 stores, workers can wear solid color blue jeans instead of khaki-colored or black denim pants. They also can wear a solid-color shirt of…

How Politics and Hashtags Changed the Face of Retail
March 16, 2018 at 9:40 am

Political polarization, voter tribalism, and more recent and fervent social movements like #grabyourwallet, #MeToo and #TimesUp have changed the face of brand engagement and consumer loyalty in the retail category, according to new consumer values and insights identified in the Brand Keys 23rd Customer Loyalty Engagement Index® (CLEI). The annual survey conducted by the New…

Betting Against Mass Luxury and Building a Niche DNA
February 21, 2018 at 10:20 am

The luxury market has undergone significant changes over the last couple of decades as investors have discovered the new gold mine: small and medium-sized luxury businesses with impressive profit margins. Totally lacking operational efficiency and appetite for big expansion, those businesses were focusing on one thing only: developing outstanding products. Family run for generations, these…

What L.L.Bean's New Return Policy Means for the Brand
February 16, 2018 at 10:24 am

In this episode of Retail Right Now, Total Retail's Joe Keenan and Caitlin Sullivan discuss L.L.Bean's decision to change its famously generous return policy, the implications it may have on the brand, and what it means for its competitors.

Top Women in Retail 2018: Kendra Scott, CEO, Designer and Founder, Kendra Scott
January 23, 2018 at 11:56 am

Total Retail and sister brand Women in Retail Leadership Circle (WIRLC) are proud to present our eighth annual list of the Top Women in Retail. This year's list features a who's who of top female executives in the retail industry. Take advantage of this opportunity to learn more about some of the brightest minds and leaders retail has to offer.

21st Century Branding: Is it a Hoax?
January 19, 2018 at 9:13 am

I smirk when anyone tells me that "branding" is the core of any campaign. Branding is to measurement what superstition is to science. You advertise to do one thing: move product — period. That product is sold either online or offline. Online measurement, while not perfect, is evolving. Offline, up until recently, not so much.…

CVS Bans Photo Manipulation for Store Beauty Brands
January 16, 2018 at 10:18 am

CVS Health will ban photo manipulation in its store-brand makeup marketing, store aisle displays and social media posts by April 2020. The announcement was made by Helena Foulkes, president of CVS Pharmacy and executive vice president, CVS Health, during her presentation at the National Retail Federation's Big Show in New York yesterday. "As a woman,…

Harry & David's Brand Redesign Points to Digital Future
January 2, 2018 at 12:43 pm

In episode 124 of Total Retail Talks, Oscar Castro, vice president, e-commerce and marketing at Harry & David, discusses the gourmet food brand's recent redesign. Castro touches on how new functionalities added to Harry & David's website will improve its customers’ experiences, and offers advice for other retailers that are considering a brand redesign, including…

3 Ways to Build Millennial Brand Advocates
December 21, 2017 at 3:20 pm

It’s hard to go a day without reading an article about the brands and industries millennials are killing off. From napkins to cereals to banks, the lineup of sectors that these 20- and 30-somethings are rethinking seems endless. It’s enough to make marketers think that brand loyalty among millennials is dead. However, the opposite is…