Branding

3 Steps to Turn Your Brand Into an ‘Investable’ One
November 1, 2018 at 11:04 am

When it comes to launching a brand and building a company, it can be easy to get swept up in the excitement of making a big impact in the marketplace. However, it's important to understand that you're not alone in this goal. In fact, it’s estimated that more than 300 out of every 100,000 adults launch new…

Patagonia Endorses Pair of Political Candidates
October 26, 2018 at 2:30 pm

Patagonia is taking a political stand. The outdoor goods and apparel store threw its weight behind two Democratic candidates: Jacky Rosen, who is running for Senate in Nevada, and Senator Jon Tester who is running for re-election in Montana. It's the first time Patagonia has made political endorsements. In a statement on Friday, the company…

Social Media’s Influence on Packaging Design
October 19, 2018 at 9:30 am

Like everything in our world of rapidly changing technology, packaging design has had to continually evolve to fit a new landscape. Retail, e-commerce and "click and collect" have forced packaging designers to consider new elements in the design phase that allow packaging to serve a growing list of functions. One element that continues to become…

How Color Impacts Your Retail Brand
September 16, 2018 at 9:40 pm

Few industries are as impacted by the choice of colors in their branding as retail. The right colors have the power to attract customers to your store and drive sales once they're in the door. The same can be said of your e-commerce site. Sadly, most small businesses don’t spend nearly enough time considering the…

How Tiffany's Changed its Image to Engage Millennials, Spark Customer Loyalty
August 8, 2018 at 11:34 am

Tiffany’s is a compelling example of an iconic 181-year-old brand that blends its historic past with cutting-edge trends and themes that cater now to a younger demographic, aiming to restore some of its lost radiance. By targeting millennials and using a heavy dose of social media and digital marketing, Tiffany’s has found new life that has…

Product Quality Trumps Price for Consumers, Study Finds
July 26, 2018 at 12:17 pm

As brands and retailers endeavor to unlock the mystery surrounding consumers’ shopping habits and behaviors, the question of product quality vs. price comes into sharper focus. According to recent research from technology company First Insight, consumers are increasingly choosing quality. In fact, 53 percent of consumers who responded to a First Insight survey said product quality was the…

Report: Amazon Planning Holiday Toy Catalog
July 6, 2018 at 11:42 am

Amazon.com is planning to publish a holiday toy catalog in an effort win the toy business that has come up for grabs after the demise of Toys“R”Us, according to a report in Bloomberg. People familiar with the strategy told Bloomberg that the catalog will be mailed to millions of U.S. households and handed out at Whole Foods locations, the grocery…

Tapping Into the Power of Physical Signage for Retail Businesses
June 6, 2018 at 11:34 am

Signage is something the average customer doesn’t think about when pulling up to a store, but without it, most customers wouldn’t know whether they were in the right place. From a business perspective, getting your signage right requires more than merely making it visible. How to Make the Most Out of Physical Signage Physical signage,…