Attribution
February 20, 2018 at 12:02 pm
Customer-obsessed marketing is here, and retailers and brands are evaluating an increasingly complex advertising world filled with new questions around metrics, search performance and audience quality. In a recent study from RetailMeNot and Kelton Research on connecting retailers, brands and agencies with priority customers, retail marketers weigh in on the essential nature of identifying and…
February 7, 2018 at 1:28 pm
Don’t miss this webinar to learn how to protect your business from costly overstocks, out-of-stocks and returns.
January 22, 2018 at 11:49 am
With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns
January 19, 2018 at 9:13 am
I smirk when anyone tells me that "branding" is the core of any campaign. Branding is to measurement what superstition is to science. You advertise to do one thing: move product — period. That product is sold either online or offline. Online measurement, while not perfect, is evolving. Offline, up until recently, not so much.…
December 20, 2017 at 3:14 pm
I smirk when anyone tells me that “branding” is the core of any campaign. Branding is to measurement what superstition is to science. You advertise to do one thing: move product — period. That product is sold either online or offline. Online measurement, while not perfect, is evolving. Offline, up until recently, not so much. […]
July 31, 2017 at 10:25 am
As we witness giants such as J.C. Penney and Macy’s close a number of locations, it can seem easy to draw conclusions that the end is near. The truth is that this decline in foot traffic has much less to do with what’s coming, but more with what was always on its way. Successful retailers…
June 23, 2017 at 12:49 pm
Join this webinar to learn how a single view of the customer gives retailers the ability to connect customer identities.
June 22, 2017 at 1:17 pm
Catalogers rely on matchbacks to compare catalogs mailed against the response rates from their various housefile and prospecting list segments. However, matchback attribution rates, which are the percentage of orders that can be allocated back to a catalog mailing, are decaying. It’s important that the attribution of orders can be as high a percentage possible.…
May 24, 2017 at 12:10 pm
New research from the Interactive Advertising Bureau and Winterberry Group sheds an interesting light on marketers’ preferred tactics and technologies. One of the most dramatic revelations is the steep rise in investment in cross-channel measurement and attribution. Just one-third of survey respondents said that these tactics occupied their time in 2016, but almost double that…
April 7, 2017 at 11:23 am
In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.
