Attribution

Retail media networks (RMNs) are expanding rapidly, and retailers of all sizes are joining the race, offering ad placements on an ever-widening variety of channels. The opportunity here is enormous, as these ads are shown to people who are already looking to make purchases — which isn't necessarily the case when compared to ads on…

Consumers love bargains. At the time of this writing, 12 of the 13 top Chrome extensions in the Shopping category offer some flavor of automated coupon codes, price comparisons or cashback. For consumers, these browser-based tools are a way to find the best bargains at a time of global belt-tightening. For online stores, they're a…

New research shows that only 29 percent of brand site social revenue is currently being tracked by typical analytics and reporting tools. This leaves 71 percent of revenue coming from social channels being incorrectly attributed to direct website visitors. The signs have been there for a while: Consumers are spending on average two-and-a-half hours each…

Martech companies often throw around the terms artificial intelligence and machine learning, and marketers are left wondering how to sort through the hype and understand if and how these technologies help. This problem is especially pronounced in attribution, which is crucial to optimizing marketing campaigns but suffers from doubts about its very possibility. Claims that…

The most common excuse made in the world of business and commerce — often said defensively, in hushed tones and with no small degree of implied embarrassment — is, “it’s the way we’ve always done it.” Well, we’re only human, after all. Stagnation and stasis and the comfort of the known often keeps us from…

Join us to learn about modernizing the way you communicate to bridge the experiential gap, turning web traffic into foot traffic.

In episode 218 of Total Retail Talks, Executive Editor Joe Keenan interviews Matt Carrington, vice president, growth marketing at Framebridge, a retailer of customer picture and art framing products. Listen in as Carrington discusses Framebridge's use of linear TV and how it fits into the brand's overall marketing strategy. He shares how Framebridge has grown over…

With the rise of online retail and an explosion of new paths to purchase, consumers now average six or more touchpoints before making a purchasing decision. With so many channels for consumers to engage with, marketers are challenged to know which channels and messages drive the best results, and where they're most likely to maximize…

In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.

Life's biggest mistake: following tradition vs.  intuition. When it comes to statistics, everyone has them, but when it comes to mobile shopping, intuition tells us there's a gargantuan gap. Salesforce's latest September report indicates 68 percent of all e-commerce visits come from mobile phones. However, based on past mobile purchase statistics, retail digital marketers believe that…