Analytics

CPG manufacturers and retailers have never had as much data and analytical solutions available as they do now. These offer seemingly endless possibilities to plan the "perfect store," but it can easily become overwhelming, especially when also considering the ever-changing retail landscape and the pace at which shopper and competitor behavior evolves. Ultimately, when planning…

In episode 336 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Tristan Burns, global head of analytics at Pizza Hut International, a division of Yum! Brands. Listen in as Burns discusses his role within the Pizza Hut Digital Ventures tech division of the global company, his professional background, and the various ways that consumers digitally…

The pandemic was a shock for retailers. Panic-buying of disinfectants, hand sanitizers and countless other goods resulted in historic demand and out-of-stocks for many products, leading to lower customer satisfaction and brand loyalty, not to mention loss of sales. As upstream suppliers dealt with their own supply chain disruptions, retailers were left with empty shelves…

The modern shopper experience extends far beyond the four walls of the physical store. In today’s omnichannel landscape, shipping has become an increasingly important part of the consumer experience. It’s not just product availability or quality that boosts brand image any longer; it’s the way an order arrives. Was it on time? Did it contain…

In the retail and consumer packaged goods (CPG) world, insight is everything. With insights into shopper motivations and behaviors, brands and retailers can anticipate new consumer trends. With insight into store-level performance, brands can identify category leaders and emerging competitors. Insights into category and market dynamics can reveal potential for expansion or innovation. With all…

How do consumer products (CP) companies grow their revenues? There are many considerations, including what price they set, how they manage the size of their products, and the assortment mix of those products. A question as simple as, "Will customers buy this product individually or in a set of six?” can be a highly impactful…

Everyone talks about how to make the most of their data. Data impacts everything, from customer onboarding, distribution, and omnichannel payment flows. As data volumes grow, they also expand in complexity. As the world becomes increasingly digital, it’s creating a tsunami of data, which many businesses weren't prepared for, especially in the wake of the…

In today’s COVID-19 landscape, companies are expected to predict future revenue, prevent risks, and react to opportunities quickly in order to drive profitability. As such, they need a reliable way to ensure projections align with revenue and real-time market conditions. That’s why forecasting is a necessity for retailers as it enables them to ensure they…

E-commerce sales have accelerated dramatically throughout the pandemic. Gartner found that nearly half of consumers increased their online shopping last year. More transactions mean more generated data; data that e-commerce providers can use to improve customer engagement and overall business performance. With augmented analytics, e-commerce players can accelerate the process of turning data into actionable insights…

With pressure to optimize sales in the wake of the pandemic, retail marketers are looking to real-time customer, commerce and market data to accommodate changing buying behaviors and capitalize on growth opportunities. A recent study collected insights from leading retail brands to determine how well they gather, integrate and leverage data to personalize marketing and…