Paul Miller

It can be easy for a catalog, or really any type of retail CEO, to overlook things. After all, especially with a catalog operation, there are so many factors that go into running a profitable business, right? Unless you’re a small mom-and-pop shop, wherein you personally oversee everything from soup to nuts, if you can…

The long road to getting a bill passed in Washington is rarely smooth. The efforts of the last few years to pass a postal reform bill, whose primary purpose is to efficiently downsize the USPS in light of its diminished use in today's society, has been no exception. During the 112th Congress, the Senate passed a postal reform bill, but the House was unable to counter with one of its own. So far, a year-and-a-quarter into the 113th Congress, a similar pattern has ensued. Here's a recap of where things stood as of press time

In my role as second-in-command with American Catalog Mailers Association (ACMA), I’m often asked by members what they should do about their catalog marketing programs in light of the current state of calamity facing the nearly bankrupt U.S. Postal Service (USPS).

A 2009 year-end survey of store traffic conducted by ShopperTrak, a provider of shopper traffic counting technology, showed a reasonably encouraging year-over-year increase of 3.5 percent. But store traffic has been so light over the past couple years that retailers, and their software vendors, are seeking ways to not only get consumers into stores, but also take them by the hand and guide them right to the cashiers. Case in point, take two recent retail technological innovations from Escalate Retail and NCR.

The jury will be out for some time on just how much money can be made directly from social media. But retailers rooted in stores, catalogs and the web have worked diligently to explore ways they can squeeze incremental revenue from this emerging channel.

In late November, we surveyed the All About ROI editorial board members and other marketing insiders to gauge their views on the year ahead. At press time on the eve of the 2009 holiday homestretch, with their hopes for a better sales outcome than 2008 looking modest at best, few saw an especially bright light shining by December. Instead, many settled in to make the appropriate adjustments for reduced demand.

We've reached the final issue of 2009 for All About ROI, certainly a year most of us are happy to see end. As we look forward to a better 2010, I'm pumped that there are some positive signs out there showing a recovery is on the way. It may take a little time, but it's coming.

Chico's in TV, Magazine, Email Promo Blitz; Handbag E-Retailer Relies on Facebook Fan Page for Leads; Maryland Square Prospects With Free Shipping Offer.

These days, decisions on all sorts of purchases go through many consumers’ personal “boards of buyers,” sort of a shopping version of the id, ego and superego. This imaginary board consists of the assorted moods we’ve all developed this year to stomach the economic bad and keep afloat financially.

Mobile Discounts Drive Retail Traffic for Container Store; Talbots’ Fall Catalog Back to Prospecting; Crazy 8 is Going Coupon Crazy