Women in Retail Leadership Circle (WIRLC), sister brand of Total Retail, this week launched a comprehensive rebrand that includes a refreshed logo, redesigned weekly e-newsletter (Inner Circle), and redesigned website. The brand refresh was initiated to help WIRLC better serve, and ultimately grow, its membership.
The rebrand was dictated in large part based upon the feedback of WIRLC members. For example, the redesigned website (womeninretail.com) greets members with a clean, easy-to-use interface with a more modern look and color palette, as well as more content focused on WIRLC’s unique blend of retail strategy, leadership insights, and executive professional development tips.
In addition, there are more members-only features for WIRLC's members, including exclusive content, such as coverage of the annual Women in Retail Leadership Summit and WIRLC brand events; a discussion forum to share and extract insights from our community of leaders; proprietary research reports; access to seasoned executive career coaches; and much more.
WIRLC’s updated site was designed with the needs of non-members in mind as well. Visitors to the site can access an executive job board, a curated industry event calendar, a collection of public content — including podcast episodes featuring interviews with the industry’s elite — among other things.
As for the Inner Circle, the e-newsletter has a cleaner look, with higher-quality images, more original content, and more members-only content. Furthermore, WIRLC launched a Facebook page as well. You can check it out here.
WIRLC’s brand refresh was a labor of love, and couldn't have been accomplished without a great team working hard behind the scenes to make sure it was meeting the needs and expectations of its community.
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