Going for the Green
With its E-commerce Up to Par, Edwin Watts Aces Its Multichannel Mix
Establishing itself in the B-to-B market was a major factor in the platform upgrade. Major entities Edwin Watts works with on the B-to-B side include the U.S. Air Force, State Farm Insurance and Golf.com. Daniel refers to the B-to-B software in the new platform as a “portal” where customers can get special access to the site and view a filtered catalog.
- Companies:
- Catalog Corp.
- Edwin Watts Golf Shops
- USI
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