Going for the Green

Employees apparently have little interest in leaving. The fact that the average employee tenure with the company is a whopping 13 years is only the half of it. Most are avid golfers; in fact, several employees are former pros on the PGA tour.

As for forthcoming growth, the company aims to open six to 10 retail stores over the next year, with the same planned for the following year, Watts says. In addition, the catalog and Web channels will continue to grow as new markets are targeted from the improved Internet platform capabilities, he says.