Wire-Sculpture Brings Customers Back With New Marketing Platform
Problem: Wire-Sculpture.com, a wire jewelry e-tailer, wanted to increase its online market share and boost conversions.
Solution: Partnered with a cost-per-action (CPA) web marketing platform provider.
Results: Wire-Sculpture.com increased its ads’ clickthrough rates, leading to more product orders, further improving its advertising return on investment.
Although Wire-Sculpture.com already had strong and aggressive marketing strategies in place, using Google AdWords, Bing and Yahoo Search, product feeds, display advertising, a blog, affiliate networks, a call center, print campaigns, email and search engine optimization, it still lacked the extra umph it needed to meet its full potential.
CPA remarketing targets consumers who leave a website without making a purchase. With Advertise.com's platform, when a consumer leaves a website they're served a banner ad that typically offers incentives for them to come back and buy. For example, the highest performing banner ad offers a promotion code for 20 percent off your next order.
“We've received tons of comments from customers and friends who have seen our ads all over the internet as a result of our remarketing campaign,” said Brandon Hutchins, marketing director at Wire-Sculpture.com, in a company press release. “People really think that we must spend an outrageous amount of money on marketing because of that. Remarketing has definitely increased brand awareness, the number of conversions we receive on a daily basis and our overall conversion rate.”
Wire-Scupture.com's CPA campaign has certainly done all those things and seems to be the extra umph the e-retailer needed. Its initial campaign working with Advertise.com saw its clickthrough rates rise .31 percent, up 5 percent from Wire-Sculpture.com's previous conversion rate. The campaign's ROI also proved to be a significant improvement over previous efforts, with an increase of 1,300 percent over the ad spend. That equates to a ROI of $14 for every dollar spent.