Profile of Success: Fun in the Sun

This month, Margaret Moraskie, vice president of e-commerce for women’s apparel cataloger Boston Proper, discusses her life in the catalog, retail and online trades.

Catalog Success: How did you get started in the business?

Margaret Moraskie: I started in retail with Federated Department Stores [parent company of Macy’s and Bloomingdale’s] out of college in its executive training program. I worked in the stores, then was an assistant buyer for Stern’s in the Northeast. I then moved to Florida and was hired [by Boston Proper] to be an assistant buyer for Mark, Fore & Strike Men’s at the retail level. That was about 14 years ago, and I moved to the catalog side not long thereafter. I was an assistant buyer for ladies sportswear before moving into inventory control, and I joined the e-commerce team in ’99. I’ve had a lot of different roles here.

CS: What do you enjoy most about the catalog/multichannel business?

MM: I love that in the catalog, and especially the Internet, business, you put an offer out there and you get immediate gratification — you see what’s selling. I could send an e-mail today and see what’s selling tomorrow, and then change the store around. You can see the shifts that you make and get imme-
diate results.

CS: What do you enjoy least about the catalog/multichannel business?

MM: I don’t think there’s anything I don’t enjoy. There are things I sometimes find challenging and frustrating, though. You put something up and maybe you rushed it, and it’s not quite right. You can turn too quickly. Or sometimes not being able to get to data across all channels really quickly. Sometimes I don’t like looking at the models in their bathing suits. You have to have a strong sense of self surrounded by beautiful women day in, day out.