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Bobemamian
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We've come a long way from relying on physical mail advertisements to catch a whiff of new products without entering a store. With in-store purchases continuing to wane, retailers are experiencing another pivotal shift in purchasing trends: the rise of m-commerce.
This year, smartphone browsing made up more than half of all online traffic on Thanksgiving Day. That traffic drove a 9.5 percent increase in overall online sales on Black Friday. Of those, 27.9 percent occurred on mobile devices, up 28.2 percent from 2013.
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