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Bobemamian
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Here are a few other factors fueling the growth of m-commerce:
- Users can now access 4G or LTE internet anytime, anywhere. This convenient access to fast internet connectivity makes mobile shopping painless.
- More retailers are devoting resources to mobile. Brands are realizing the value of funding native apps that offer comprehensive, convenient mobile shopping. Retailers without a native app or a responsive site risk losing customers.
- Agencies and brands have better methods for testing their mobile sites and apps. By researching and directly addressing customers’ needs, retailers are transforming one-time transactions into brand loyalty.
- New technologies are simplifying e-commerce. Apple Pay and iBeacons make m-commerce even simpler, and they're symbolic of a broader change that will likely become the norm in brick-and-mortar stores.
Creating the Ultimate In-Store/Online Experience
The changing e-commerce landscape presents lucrative opportunities for retailers. However, don't close up shop and rely solely on online platforms. Brick-and-mortar locations still play a pivotal role in the online shopping experience.
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