By
Joe Keenan
, Senior
and Catalog Success
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By now, a good number of consumers are well familiar with e-mail as a sales and marketing vehicle. Many overlook e-mail’s function as a customer-service channel, however, and that’s a good thing for multichannel marketers. Shockingly low customer-satisfaction ratings plague e-mail customer service. The same complaints are often repeated: delayed or no reply, and poorly composed replies with inadequate or incorrect information.
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