When Will Response Rates Recover? Part 2

Also, get competitive printing quotes. Although printing prices have softened, your printer won’t give up its margin unless you have a competitive quote from another printer.

Overall, the feeling among attendees at a recent industry conference I attended was that circ plans should be geared more toward house lists and less to prospecting. Marketers who rely heavily on print catalogs are looking to survive the second half of 2009 with conservative circ plans so they'll be around when consumers start buying again.