When Will Response Rates Recover? Part 2

How can you project response rates if you see signs of increasing consumer demand? Will response rates perform like the stock market with a slow climb back, or will they rebound more robustly?

These are just a few of the questions catalog/multichannel marketers are asking themselves these days. In the final part of this multipart series, I’ll address circulation trends that have emerged as marketers attempt to weather the economic storm, before wrapping up with some tips to help you optimize your circ for increased sales during the upcoming holiday season.