What Innovation Means for Brookstone

As a robot rolled down the aisle welcoming attendees of NEMOA's directXchange conference to yesterday morning's keynote presentation, it was clear what the theme of Jim Speltz's speech would be: innovation. The unusual entrance for Brookstone's president and CEO — he followed shortly behind the robot that was broadcasting his voice to the crowd — exemplifies the culture of innovation embodied at the omnichannel retailer of unique gifts.