What's E-Commerce Media, and Why Do I Need a Strategy?

With competition growing fiercer and consumers shifting their decision process online, an e-commerce media strategy is quickly becoming a necessity for retailers. Soon it may even mean the difference between profit and loss.

Jonathan Opdyke is the CEO of HookLogic, a firm that helps power e-commerce media by providing a way for brands and shoppers to connect. Jonathan can be reached at jonathan@hooklogic.com.