What's E-Commerce Media, and Why Do I Need a Strategy?

The stakes are too high to take a tactical approach, so embrace an e-commerce media strategy. That strategy must begin with your shoppers — who are they, how do they shop, and what kind of experiences do they expect and value. Every element of your strategy should be challenged with the shopper in mind. A media program that keeps shoppers happy will also be exponentially more effective for the brands that participate — i.e., higher returns for both the retailer and the brands.