Cooperative marketing between retailers and their suppliers has been highly successful for decades. It's an integral part of today's shopping experience. Make no mistake, the brands of toys, electronics and other gift purchases featured in endcaps every holiday season are not randomly selected. Marketers are paying retailers a premium to ensure their products are visible at key points in the shopping process.
Continue to your page in 15 seconds or skip this ad.
The Retailer's Source for Content & Community
Copyright © 2025 NAPCO Media. All Rights Reserved.