What's E-Commerce Media, and Why Do I Need a Strategy?

More and more retailers are realizing that their e-commerce site also represents very valuable real estate. Tens of millions of shoppers visit online stores each day, showing interest in different types of products and creating countless opportunities for brands to interact with a highly concentrated target audience. Brands are also beginning to realize that a majority of shopping decisions are now made online, even if purchases are ultimately made in a physical store, making e-commerce sites an increasingly critical part of their marketing mix.