Welcome to the Off-Season ... Now Get to Work
For many retailers the fourth quarter is the season of return on investment. To capitalize on it, email marketers often use the early fall to begin their ramp-up and enter the holiday season with gaining consumer mindshare and optimal inbox placement. But is this soon enough? Research shows that subscribers tend to be less engaged with retail brands during the summer, when holiday gifts and end-of-year sales are far from their minds.