Web Site Security: Back Up Your Web Site to Protect Customer Data
For every business that uses the Web as a revenue-generating channel, data are important company assets. The loss of a customer order database would be devastating to a cataloger, leading to unfulfilled orders, dissatisfied customers and loss of touch with thousands of clients. Keeping all of your Web site data on one computer or server, death-prone machines that they are, is a formula for disaster.
Since it is self-evident that preventing the loss of all of a business’ orders and customer information is an important task, why is it that backup solutions are among the lowest priorities of most businesses shopping for Web hosting?
Backups are like life insurance policies for your Web operation, but even more than that. Quality backups are like a life insurance plan that resurrects you if you pass away, rather than simply granting your loved ones some monetary assistance.
Like a Web hosting plan, a backup solution should be chosen appropriately with how your company does business on the Web. If your Web site collects data from customers and prospects, you’ll need a reliable backup solution. The litmus test for a backup plan is whether or not it provides the means to restore your site to a fully operational condition within one hour after a server crash.
Sites that dynamically interact with visitors and constantly write new information to databases simply can’t rely on keeping spare copies of their files. Those copied files are quickly outdated. Databases that accept information online frequently need to be backed up. How frequent depends on how important the data are to the company, and how unacceptable some data loss is in a disaster.
For a relatively low traffic site where the data being collected isn’t all that critical, weekly backups may suffice. But for sites receiving large numbers of orders and client information every day, daily backups are a minimum requirement. The largest e-commerce sites are known to take backups on an hourly basis, or even have their data constantly written to backup computers in a process known as replication.