Turning Data Into Profit: Driving Business Growth and Profit From a Customer Experience Management Program
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Clearly, Oracle’s focus on the CCO, centralized survey research and enabling a 360-degree view of the customer has enabled it to improve customer satisfaction, loyalty and word-of-mouth like clockwork.
Jeffrey Henning is the founder and vice president of strategy at Vovici, a Dulles, Va.-based provider of comprehensive survey software, panel management and online community solutions. Jeffrey can be reached at jhenning@vovici.com.
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Jeffrey Henning
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