Turning Data Into Profit: Driving Business Growth and Profit From a Customer Experience Management Program
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This is how Oracle has fueled its increases in customer satisfaction year after year. Impressively, this is growth in overall satisfaction across Oracle’s expanding customer base, even as revenue has swelled from less than $14 billion in 2005 to more than $23 billion in its most recent fiscal year. Oracle has grown dramatically through acquisition, with more than 53 acquisitions since 2005, including PeopleSoft, Siebel and BEA Systems, and customer satisfaction is higher for the customers of acquired companies post-acquisition than it was pre-acquisition.
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Jeffrey Henning
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