Turning Data Into Profit: Driving Business Growth and Profit From a Customer Experience Management Program
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
It’s not enough to listen to the voice of the customer (VOC) — the feedback must be acted upon. While the CCO coordinates VOC research, as important is the role of dispersing feedback to a matrix organization of several hundred stakeholders representing different product groups, services, geographies and industry business groups. This is where local, customer-specific action can be taken.
0 Comments
View Comments
Jeffrey Henning
Author's page
Related Content
Comments