Tricks of the E-mail Trade, Part 1; Webinar Speaker’s Tips & Guidelines

The redemption rate on the e-mail coupon was an outstanding 40 percent.

In another example, Dunkin Donuts, which sought to boost its coffee sales, Ayan cited the retailer’s newsletter, Coffee Chat News, which provides relevant information to coffee drinkers while offering them a product. The e-newsletter makes customers feel they’re getting something of value from the e-mail without even buying the product, Ayan pointed out. The audience then looks forward to receiving the newsletter, which Ayan advised works best when focused around specific events, such as sales, holidays and promotions.