Tricks of the E-mail Trade, Part 1; Webinar Speaker’s Tips & Guidelines

6. Use HTML no more than 65K;

7. Use Flash files of no more than 100K;

8. Avoid white text on dark background;

9. Avoid JavaScript because it sets off security alarms and often is stripped as spam; and

10. Use static background.

Ayan also gave the audience additional ideas for engaging content. For example, a special message for inactives, “We’ve missed you,” and a message for new customers, “Welcome to our family,” would be relevant and appropriate.