Tricks of the E-mail Trade, Part 1; Webinar Speaker’s Tips & Guidelines
6. Use HTML no more than 65K;
7. Use Flash files of no more than 100K;
8. Avoid white text on dark background;
10. Use static background.
Ayan also gave the audience additional ideas for engaging content. For example, a special message for inactives, “We’ve missed you,” and a message for new customers, “Welcome to our family,” would be relevant and appropriate.