Tricks of the E-mail Trade, Part 1; Webinar Speaker’s Tips & Guidelines

1. Provide a clear indication why it should be opened and what to expect;

2. Make them content-focused vs. entity-focused;

3. Keep it simple; and

4. Ask a question of the recipient.

Relevancy to the consumer. Ayan rattled off six pointers to making e-mails relevant. He suggested they be

1. meaningful;

2. interesting;