Tricks of the E-mail Trade, Part 1; Webinar Speaker’s Tips & Guidelines

3. Incorporate a link strategy by including several places on the message for links, add calls to action above the message;

4. Optimize for more than one type of reader;

5. Optimize and test for hot spots (Ayan advised that the top-left quadrant is the best area for your logo and branding);

6. Use HTML no more than 65K;