Traditional or Co-op, Tips To Get The Best Performance From Your List

Lebo counters that Delia’s can take advantage of the fact that many parents of teenagers and preteens buy products for their children, and that these names could be useful in list purchases.

* Provide feedback to your broker. “Working with us to tell us about their business works best,” Wiland says. He notes that well-informed brokers can better serve their clients. Lebo adds, “Let your list broker know what didn’t work.” She stresses communicating your metrics with your brokers.