Tofu or Steak? Critic Picks Apart Several Catalogs

On the untimely side, he lampooned an unnamed catalog that featured a skier and snowy mountains on its cover, which he received at his New Hampshire home in August on a 90-degree day.

* Include one “hero” shot on each page. LaPierre stressed not giving each product the same weight in the catalog. Feature best-sellers prominently to drive customers’ attention, he said. He praised Orvis for featuring the same set of luggage two times in the same catalog. To many people, this may sound like a waste of valuable space, but he argued Orvis had determined this product was one of its best-sellers and was giving customers what they wanted.