5 Tips to Make Your Web Store a Holiday Favorite

5. Empower your call center. Call-center support can make or break the customer experience, especially during the busy holiday season. Your contact center should be able to emulate what the consumer is doing online in order to quickly solve pain points and challenges. Provide agents with the necessary training and tools so they know what products are being sold online, as well as details regarding promotions, requirements to purchase, and shipping and return instructions. In addition, empower agents to resolve issues on the first call.