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Glenn Grube
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3. Provide a consistent cross-channel shopping experience. Consumers use multiple devices (e.g., smartphones, laptops, tablets) to browse and compare products and make purchases. It's imperative that you implement a robust e-commerce platform that can integrate multiple devices and consumer touchpoints. Your platform should have the ability to recognize what type of device a consumer is using in order to present the content in a usable manner. Reduce the number of graphics, avoid Flash and keep the number of clicks to a minimum.
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