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Glenn Grube
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4. Think globally with a local color. If you sell internationally, consider these three key points during the holiday season:
- know when the season begins and ends in the different countries that you market in so you can plan ahead;
- be able to support multiple currencies and payment methods; and
- be up-front about your global policies — e.g., state whether you support international shipping and returns.
Make this information easy for consumers to find on your site.
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Glenn Grube
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