The Value of Print in an Integrated Marketing Strategy
Direct marketing fell out of fashion for a few years, but it's been enjoying a second wind lately. Marketers are increasingly looking to develop integrated campaigns spanning both digital and print, and direct marketing fits that bill quite nicely.
There's no getting around the fact that in a world where you can't leave your laptop for five minutes without coming back to a spam email, people appreciate it when businesses take the time to produce something relevant to them that they can hold in their hand. Studies show that personalized documents improve response rates.