The Sum of Crutchfield’s Parts

New product selections for consumer electronics cataloger Crutchfield are driven by its merchandising staff, which works closely with manufacturers. Vice President of Merchandising Rick Souder and the merchandisers thrive on launching new products. Since Crutchfield deals in high-tech consumer electronics, its merchandisers are organized by product groups to gain an in-depth familiarity with a particular product category, such as televisions or car stereos.