A Video Commerce Roundtable
November 1, 2011

Earlier this year, Retail Online Integration gathered together three leading video 
e-commerce experts for a conference call to discuss best practices and trends within the emerging channel that retailers need to be aware of in 2012. Joining us on the call were Justin Foster, John Lazarchic and Jon Schroeder.

Podcast: Online Merchandising Best Practices From REI and
July 18, 2011

Listen in as Ben Viscon, e-commerce manager of merchandising and marketing at REI, and Todd Cabell, senior manager of web strategy at Cructhfield, discuss the merchandising tactics that deliver the best return on investment for their organizations with Lauren Freedman, president of the e-tailing group. This podcast was gleaned from a session called Q&A: Designing…

Crutchfield's Video Marketing Strategy Revealed
November 17, 2010

Crutchfield's Multimedia Producer Jon Schroeder discusses how its consumer electronics business’ own video marketing strategy makes the most of its in-house production and experts — utilizing video to build conversations with its customers towards better customer service.

50 Best Tips of 2010
November 1, 2010

We're excited to offer you Retail Online Integration's 50 best tips of 2010. Our editorial staff reviewed every word published in our print publication, e-newsletter (The ROI Report) and website over the past year. From there, we've extracted the best money-making and cost-saving pointers. Enjoy.

How Crutchfield Does In-House Testing
August 17, 2010

In a session at last week's eTail East conference in Baltimore, Archie Miller, senior manager of web design and development at consumer electronics retailer Crutchfield, detailed how his company uses in-house testing to learn about consumers.

The Evolution of Prospecting
December 28, 2009

Paid search is the next step in the evolutionary process of customer prospecting. Instead of asking for “prospects who like electronics,” paid search enables marketers to ask for “individuals who want to buy electronics right now.”

Alan Rimm-Kaufman, 41, Succumbs to Leukemia; His Search Firm Forges Ahead
July 20, 2009

Dr. Alan Rimm-Kaufman, a longtime catalog marketer and former Catalog Success columnist who leveraged a successful career as vice president of marketing with the Crutchfield catalog to run a trailblazing paid search management agency, died on July 18 at age 41 after a 16-year battle with leukemia.

Power Outage?
January 1, 2009

This month, Brendan Edgerton, vice president of direct marketing for consumer electronics cataloger Crutchfield, discusses his life in the catalog business.

Handle Returns So That Customers Will Return
May 13, 2008

In today’s soft economy, many multichannel marketers are trying to significantly reduce returns in order to boost profits. Some companies are putting more restrictions and conditions on returns, which I think will cause further erosion of sales. After all, who really wants to buy a product that can’t be returned, or that carries so many conditions for return? Others, however, are doing what I call “save the sale.” They’re working with customers to help them understand the product and how to install or use it. Electronics, software and technical products are far and away the biggest problem areas that could benefit from