The Secret Sauce in Content Marketing: Your Customers
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Mim Harrison
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This type of content-conscious book is a double-win for companies. It showcases customers as part of their content and uses their stories to create a second level of content. Plus, all of it provides a meaningful, relevant voice to a brand.
If admirers start to ask what's in that secret sauce you use to so successfully engage your customers, just tell them you found it in a book.
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Mim Harrison
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