The Secret Sauce in Content Marketing: Your Customers
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Mim Harrison
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A story like this can be the basis for additional content on what it means to be patriotic — the seemingly small gestures that have their own profound impact. Such content can then be pegged to timely events such as Flag Day or Fourth of July.
Starting a Second Conversation From the First
For the second company, one of the customers featured in the book was a prize-winning author who used a typewriter to compose his best-sellers. The company didn't even sell him the typewriter, but the story fit the book's premise: the objects that inspire someone's best work.
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- Places:
- Berlin
- East Germany
Mim Harrison
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