The Secret Sauce in Content Marketing: Your Customers
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Mim Harrison
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Here are two examples of how this works, both from books produced for direct-to-consumer companies.
From Dessert to Democracy: Building Content on Content
The first company is known for its fruitcake, and has a devoted customer base that goes back decades. We gathered 21 of the strongest customer stories, culled from queries to the most longstanding customers, wrote them up and published them in an illustrated hardcover.
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- Places:
- Berlin
- East Germany
Mim Harrison
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