The Secret Sauce in Content Marketing: Your Customers
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Mim Harrison
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What if you could develop content that you already knew would resonate with your customers, strengthen their loyalty and thank them for it, and build your brand as well? As a direct marketer, you have this ability because of the close relationship you have with your customers.
Take that relationship and turn it into a book. Not a book about your company. Rather, a book about your customers: a collection of stories about them and the impact your product has had on their lives.
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Mim Harrison
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