The Science of Email Testing
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Tim Muenchen
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The lesson isn't that you should send your emails on the weekends, but you should test to determine the best day and time to send.
For more email testing strategies and cases studies, view the recording of Take Your Email Marketing Back to School: The Science of Email Testing.
Tim Muenchen is the vice president of sales and marketing at WhatCounts, a provider of enterprise email marketing solutions.
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