The Science of Email Testing
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Tim Muenchen
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Let's dive into the experiments. I highlight three email tests A Place for Mom has implemented.
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Test No. 1: From Field
The From field is one of the most basic tests you can perform, and it's easy to set up. Don't neglect the low-hanging fruit!
In this example, A Place for Mom tested From fields for its B-to-B newsletter. The winning From line, "A Place for Mom," had a 23 percent higher open rate than the weakest From line, "Senior Living Insider."
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