The Science of Email Testing

The science of email testing is an area in which a lot of retailers struggle.

A Place for Mom knows these email marketing struggles. An online resource for connecting seniors and their families to the right care, A Place for Mom emphasizes testing different elements of its emails.

In fact, A Place for Mom won last year's WhichTestOne silver award and two more awards this year: gold and best-in-show. The fact that the company has walked away with awards two years in a row is a testament to its faithful email testing.